Inside second round in the Sony-Nintendo handheld wars, Nintendo's 3DS has up to now been solidly on top. The 3DS and Vita had sold 17 million and 1.8 million units worldwide at this past March, respectively, even though the 3DS has enjoyed 12 months-long start, that's hardly enough to describe the huge gap. How much does explain it does not take price: After Nintendo cut the 3DS price from $249 to $169 last summer, sales with the handheld surged.
While Sony continues to be offering a temporary €50 rebate about the Vita, but only in France - in support of right away of June to mid-July - it offers no offers slash the price of its handheld to keep competitive. Sony boss Shuhei Yoshida taken care of immediately rumors which the hardware giant could be announcing an expense cut at E3, telling Eurogamer which he thought it was "absolutely" early for that almost thing.
"From your affordable standpoint, we think we have a fantastic price for the purpose the device is. And our priority should be to achieve the potential through more games and services," he was quoted saying. Yoshida admitted that cost was course a problem for potential buyers, particularly those who necessary to buy a memory as well, but declared Sony desired to prop the Vita's content first before concentrating on cost reduction. "[Now], our laser focus is usually to increase the content and also to realise the potential of the device."
Yoshida also admitted that PS Vita owners could have felt slighted by the company's E3 presentation, the spot that the only Vita announcements were a previously leaked Assassin's Creed title and cross-platform play for PlayStation All-Stars. "I'm getting plenty of tweets from people saying, 'where are PS Vita games?' Which was, in retrospect, our fault - not looking at every angle whenever we designed the [program] for the show," he explained.
"We've 25 new games, Vita titles, playable on the show floor. We're able to have spent more hours - probably we must - revealing those games developing this year."
It is a tricky situation for Sony. Consumers won't buy a handheld without the games - specially in the age of Android and iOS - nonetheless they won't get a handheld they cannot afford, either. A $50 discounted through the board would go a long way to boosting sales. Still, Sony is already taking a loss on Vita hardware sales, and taking a further $50 hit with every purchase are not a fairly easy pill to swallow. www.vdealbox.com
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